Mountain Express is moving out of the business of delivering heavy goods to rural communities and into a delivery business where it can compete with its big-box competitors.
New Mountain Express CEO, Michael Kohn, said Tuesday the company has decided to focus on delivering light, non-toxic, and low-maintenance goods to remote communities.
“The demand for our products is so large and it’s such a diverse range of people,” Kohn said.
Mountain Express has grown to a global operation, but Kohn told ABC News he doesn’t believe the company can compete on price or quality with its rivals.
He said the company is also focusing on its customers in rural communities.
Kohn said Mountain Express will still be able to deliver goods to customers in cities.
The move to a rural market comes as Mountain Express tries to reinvent itself as a delivery service that doesn’t depend on the popularity of its big box rival.
But Mountain Express still has a lot of competition in the retail space.
Amazon has been ramping up its delivery service, and Amazon Prime members can now get their orders to their doorstep in less than a day.
Other big retailers, like Walmart and Target, also have delivery services that can be used for more serious purchases.